Local SEO and AI search · Lafayette and Youngsville, Louisiana
Local SEO and AI search setup for Lafayette businesses
Every BuiltFirst website comes with SEO set up. There is no monthly SEO fee, and we do not sell ongoing SEO. This page says what the setup is, what the AI-search pass adds, and what no one can honestly promise you.
What is set up on every site
These are the plain things Google reads. We do them once, at the build:
- A page title and a description for each page, written in the words a customer would type.
- One clear headline per page that says what you do and where.
- Your business name, town, hours and phone number written as normal text on the page, so Google and your customers read the same facts.
- Structured data (schema) that matches what is on the page, and nothing that is not.
- A sitemap and a robots file, so Google can find every page.
- A site made for phones first, with real text and not words baked into pictures.
Schema earns rich results in regular Google Search. For everything else, Google points to ordinary basics: pages it can crawl, real text and a page people can use. That is where the setup starts.
What the AI-search pass adds
The AI-search (GEO) pass is for the people who ask ChatGPT, Perplexity or Google's AI answers who to call. It is $750 once on any package, and it is already part of Pro. It puts the facts about your business in plain sentences on the page, so a person or a machine can quote them: who you are, where you work, what you do and what it costs.
Our own site also publishes a plain-text summary at builtfirst.io/llms.txt. Google says no special file or markup is needed to appear in its AI features, so we do not tell anyone it is required.
What no one can promise
Google's own documentation says there are no extra requirements to appear in AI Overviews or AI Mode. ChatGPT and Perplexity publish no requirements, so no one outside those companies knows for sure what gets a business mentioned. For that reason BuiltFirst does not promise rankings, traffic, calls or AI mentions. We make sure the facts are right and easy to quote.
For the map results, Google names three things: relevance, distance and prominence. Distance is set by where you and the searcher are. Prominence draws on links to your site and your reviews. Your Google Business Profile is the other half of showing up near you, so read Google Business Profile help and run the 60-second check on your own listing.
What it costs
- Standard
- $2,000 once. One page, tap to call and text, SEO set up.
- Pro
- $4,000 once. Up to six pages, Google set-up plus the AI-search pass, online booking.
- AI-search pass
- $750 once, added to Standard or Build your own.
- Care Plan
- Optional, $99, $199 or $399 a month. Hosting, backups, small edits and your Google Business Profile kept current. It is not ongoing SEO.
The full list is on the pricing page. If you are a plumber, roofer or another trade, see websites for local trades.
Book a 20-minute call, or call or text (337) 552-8293.
Questions
Is there a monthly SEO fee?
No. SEO is set up once, as part of the build. The optional Care Plan is $99, $199 or $399 a month and covers hosting, backups, small edits and keeping your Google Business Profile current. It is not an ongoing SEO service, and BuiltFirst does not sell one.
Can BuiltFirst promise my website will be number one on Google?
Nobody can promise that, and BuiltFirst doesn't. A site makes sure Google and customers find accurate facts about you: your name, town, hours and number. Where you show up in the map results also depends on your Google Business Profile, your reviews and how close you are to the searcher.
Do I need llms.txt or special markup to show up in ChatGPT or Google's AI answers?
Google says there are no extra requirements to appear in AI Overviews or AI Mode, and no special markup. ChatGPT and Perplexity publish no requirements. BuiltFirst sets up the basics and the plain answers, and does not tell you more than that.
What does the AI-search pass cost?
$750 once on any package. It is already included in Pro at $4,000.